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Wednesday, August 21, 2013

Business Strategy

Agwuna Samuel Sopuluchukwu:

My advice is that if you want to learn about business strategy, read about the military. Read about wars, for that's relative to life and business. 

My dear, life is a non violent warfare, with challenges we should win. Out of 6 billion people alive all sharing history in the same time and space, we are all in a constant battle, we are all competiting for relevance. To win this war, profitably, understand strategy!

Master the Arts of War by Sun Tzu, The Mafia Manager by V, The Prince by Makavelli, the 48 Laws of Power by Robert Greene. Read about Von Clausewitz, The Zulu warriors, Cleopatra, the fall of the Benin Kingdom, Cortez, Julius Caesar, Moses, Napoleon Bonaparte.

I remember back then, in one of our advanced classes on strategy and strategic management, I was lucky to have been taught by a Nigerian military general. And he'd say, "business is like war. And in war, when the enemy advances, retreat. When the enemy camps, harass. When the enemy tires, attack. When the enemy retreats pursue".

Business is like war, the enemy is the competitor and the battlefield is the market. And to win over the war of your relationship, life and even business, you need to be proactive and take the risk.

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